How to stay on top of social media trends
As a social media manager, I’m often asked, ‘Sam, how do you stay on top of social media trends?’.
And I understand why people ask this question.
Social media trends are always changing. You think you’ve finally nailed the most current trend, and something changes again.
It’s how the online world works – it’s fast-changing.
Part of my role is to keep my ear to the ground, follow the ‘trendsetters’, and evolve how I tackle social media to help my clients stay relevant with their postings.
Here are my top tips on how to stay on top of what feels like ever-changing social media tips.
The companies to watch for social media trends
When it comes to staying relevant to social media trends, I follow a few brilliant people/companies.
Here are my favourites:
All things social media
If you want to be across all social media trends, updates, and ‘how-to’s’, I highly recommend you check out Social Media Examiner. Their website is absolutely awesome, and they have loads of great content. You’ll find you can spend hours reading everything! They also have an incredible podcast that features free valuable content from leading industry experts.
Visit their site here
Listen to their podcast here
Instagram trends
Jenn Herman is an Instagram expert and shares amazing content about how to use Instagram with her followers. From IG tips, news and myths to blogs and books, Jenn is a straight-talker who really knows her stuff when it comes to staying relevant on Instagram.
Follow her here
Facebook trends
Mari Smith is a social media thought leader known as the ‘Queen of Facebook’. She shares content on how to make the most from Facebook and the current trends, and how to protect your account and look out for dodgy accounts. Over 270,000 people follow her, and if there’s something you need to know about Facebook, you can guarantee Mari will be all over it.
Follow her here
Creating reels
Stephanie Kase is passionate about helping small business owners with social media strategies, creating Instagram reels and YouTube clips, and content creation. She has over 80,000 subscribers to her YouTube channel, and you’ll find loads of videos on creating your Instagram reels (and much more) like a pro.
Subscribe to her channel here
Social media training
If you’d like to upskill in social media, then I have a couple of options for you.
If you are looking for a group program, I highly recommend you check out Instagram Unpacked. Run by the effervescent Kryshla Salaris from Shall We Social, Instagram Unpacked is a comprehensive course + group coaching experience created for service-providers who want to create a stand-out Instagram account that connects them with their dream clients.
Check it out here
The Digital Picnic offer a range of social media courses, programs and training that teach you social media strategies that are proven to work. All their courses are online, so you can study in your own time, and they’re well-priced for the things you’ll learn.
Check them out here
Do you prefer to keep up to date using a social media manager?
If you don’t have time to manage your social media and keep up with all the latest trends, I’d love to chat about how a social media manager can help.
I’ve got over 20 years of marketing experience, teach and speak about social media and content marketing, and work with entrepreneurs and SMEs to create stand-out brands.
Staying up-to-date with all the social media trends is part of what I do, so you know your social media strategy will work.
If you’d like to book a brand strategy session, please get in touch.
You can find my services here or send me an email to connect.
Here are some other blogs you may find handy:
· How to create a comprehensive social media strategy
· The top social media trends you need to know for 2023
If there’s anyone else you follow and love online, I’d love for you to share their handles in the comments below.