Ready or not!

The holiday season is almost here…

But before you start wrapping up for the year, I want to remind you of something.

December is the golden time to connect with customers, increase your engagement, and create ‘last-minute’ sales.

Social media & content manager Sam reveals what you need to write the perfect Instagram bio in 2024. Your business Instagram bio sits at the top of your profile. It allows you to explain what you do in 150 characters.

Social media & content manager Sam reveals the six steps of a digital marketing funnel | Social Media Marketing

Can you believe half a year has passed, and it’s already EOFY?

At this point of the year, I like to remind my clients to get their social media content calendar updated for the last half of the year.

I get it.

Times are tough.

And the media does a marvellous job of painting a negative picture of the cost-of-living crisis.

But it’s during these challenging times that it’s essential to remain positive and rise about the negativity rather than be taken down by it.

A question that’s popped up more and more recently is, ‘What can I add to my content marketing strategy to be more successful?’.

Have you heard about, or are you using Threads?

Created by Meta (the creators of Facebook & Instagram), Threads burst onto the social media platform scene in mid-2023 and made headlines as the fastest-growing software application ever!

One of the hottest trends that you’ll see brands using to promote their events (or brand) during 2024 is influencer marketing. It’s risen steadily over the past few years and is now a booming business for many people.

Following the success of business events during 2023, they’re set to continue being hugely popular in 2024! People are embracing getting out, attending business events, networking, learning and having fun while doing so.

Social media manager Sam reveals the top 10 social media trends to watch in 2024

Social media manager Sam reveals how funeral homes can harness the power of social media to boost their business

Social media manager Sam reveals how to create a social media content calendar and how to schedule social media posts

Social media manager Sam reveals why you’ll never outsmart social media algorithms and why you need to focus on content instead

Social media manager Sam reveals why creating video content for social media is vital for your business

Social media manager Sam reveals her tips on how to increase your social media engagement.

Social media manager Sam reveals what you need to know before choosing a social media manager in Melbourne | Social Media Manager role

As a social media manager, I’m often asked, ‘Sam, how do you stay on top of social media trends?’.

And I understand why people ask this question.

Social media trends are always changing. You think you’ve finally nailed the most current trend, and something changes again.

It’s how the online world works – it’s fast-changing.

You don’t have to look far these days to find an influencer. It’s become a well-paying job for many people.

And honestly, it’s all about branding!

Being an influencer means creating a personal brand that is uniquely yours.

As with most things in our lives (clothes, shoes, hair, makeup), social media trends tend to change.

What worked previously in social media may no longer be the case.

Content marketer Sam reveals how tools like ChatGPT can help business owners create content | Social media planning | Using ChatGPT for your content creation