Video Content for Social Media | Video Marketing 2025
Video Marketing Ideas to Boost Your Social Media Engagement
At the start of the year, many clients ask me, ‘Sam, what’s the best way to boost my social media engagement this year?’.
Over the years, my response has varied depending on the latest trends.
But for 2025, I can 100% say – video content marketing.
Why?
Because it’s immensely popular! Businesses that are using video marketing are seeing great results.
With platforms like TikTok, Instagram Reels, YouTube, Facebook and LI all encouraging video content, business owners are encouraged to create short, impactful content that hooks their audience.
Let’s explore the world of video content marketing.
Lights, camera, action!
Why does your business need video content marketing?
People love quick bits of information, and one of the best ways to grab attention these days is through video content.
Did you know that:
Viewers retain 95% of your message when they see it via video, making your video more memorable than other forms of content
Videos with people (like yourself or your staff) generate 38% more engagement than videos without humans
Reels have an average reach rate of 31%, which is double other content formats
Videos work! But not all of them. Let’s do a quick rundown on what works.
Short-form videos for Instagram and TikTok
The first rule of creating a video for any platform is to make it engaging from the start. The first few seconds are what will capture your audience's attention and keep them watching.
Shorter reels perform much better if you’re creating a video/reel for Instagram or TikTok.
How short is short?
7-15 seconds!
Sure, you have 90 seconds for a reel and could use it all.
But you need to capture their attention in those vital first seconds, or your reel will be pointless.
Video content for LinkedIn
LinkedIn encourages slightly longer video content.
This platform allows you to have a video for up to 10 minutes.
But in reality, no one watches a video that runs past 5 minutes.
In my experience as a social media content creator, 30-60 second videos work best on LinkedIn.
These are perfect for quick tips about your areas of expertise without dragging it out too long.
Again, you have to engage your audience from the start, so make sure you do so from the moment your video starts.
8 quick tips for video content creation
Here are my top 8 tips for video content creation and marketing:
Captivate from the start using a hook to draw your viewer in
Use subtitles or captions for people who watch without sound
Keep your videos authentic and relatable, using real humans (yourself or your staff)
Use dynamic imagery to capture curiosity and encourage viewers to watch your entire video
Tell a story (using emotion) that showcases the benefits of your product or service or share a relatable experience
Use video testimonials from happy customers
Be original, creative and fun
Create a high-quality video with correct lighting, editing and sound
How to get started with video content marketing
Here are the top 3 reasons I hear that stop business owners from creating videos:
They don’t know what to say and if anyone would want to listen anyway
They’re worried about being on camera and being judged by others
They overthink it, and it becomes too overwhelming to start
And they’re all genuine reasons! So many people feel the same way about creating video content.
But what if I told you there’s an easy way to produce video content in under 2 hours?
Introducing my video content marketing service
Here’s how it works:
We have an initial call to discuss your strategy with video content marketing
We book an hour Zoom call (you’ll know in advance so you can dress to impress) where I ask you questions to answer in the video
After the call, this is edited for you into 10 reels or videos for LinkedIn
The ready-to-post videos are sent to you so you can post them whenever you like
Does it sound like just what you need?
Reach out to find out more information here.
Looking for something else to help you promote your business in 2025?
If you’re ready to overhaul your business content marketing, let’s have a discovery call to discuss how to work together.
After an initial session, we can develop a plan that suits your business. The plan can cover all aspects of marketing, including video content, social media, email marketing, and blog copywriting.
You can find out more about my Digital Marketing services right here.