Revealing the bare bones of a great social media strategy

What should you post, and when’s the best time to post on social media        

In Australia, our time online has steadily increased by 10% each year. That’s around 32 minutes longer we’re spending online each day. It may even surprise you that, in total, this equates to over 6 hours per day or 40% of our waking hours!

Whether or not you feel you’re online that much, there will be people that are.

And that’s why you must be representing your business online in the best light possible.

Yes, a great website helps for Google searches and for people to find more information about your services or products. But social media is still the best form of digital marketing available to you. 

Let’s explore.

A great social media strategy starts by knowing what to post

Creating a social media content calendar is always a must if you’re going to take your social media marketing seriously. It can take a little bit of time to perfect but trust me; it’s totally worth it!

Before you create your content, you need to make sure you know your audience. That’s vital for any marketing.

You need to understand their pain points and how your services or products help them.

From there, you can start creating content using the top 4 content pillars:   

1.     Education

Don’t be scared to share your knowledge – no one is going to steal your intel. When you share relevant info with your audience, they’ll come to see you as the expert in that field. Think about your audience and share helpful, educational tips with them, and you’ll find more significant interaction with your posts.  

2.     Inspirational

It’s a challenging world for many people, so keeping your posts light and bright are going to be winners. Share your favourite quotes, funny and happy stories from you or others, funny photos you’ve found and so on. If you bring people joy, they’ll return for more.

3.     Connection

On social media, you need to connect. If people comment, reply. If they DM you, reply (in business hours if you wish!). No matter what the interaction is, you need to be present and acknowledge your audience. And there’s no use making a million connections if they’re not your ideal audience. So, please don’t make it a numbers game, but go for genuine relationships with those who you’d want to work with or who would benefit from your products.

4.     Promotional

Yes, you can promote yourself on social media! Just don’t go doing it 24/7 without any of the other content types. If you’re seen as purely spruiking your services or products, people will start to ignore your posts. You can even make your promotions subtle and fun – like sharing a funny photo of your product in use.

Here are the optimal times for posting your content on social media channels

When you’ve gone to the trouble of creating a solid social media content calendar, you want to make sure that you’re posting it effectively on your social channels.

It’s a bit like big companies paying mega bucks for a TV ad, only to have it air at midnight when most of the population is asleep. It’s really a waste of effort!

As a social media manager, I’m big into stats and analytics. Knowing when your followers are online and posting at those times will help your content gain greater interaction. And don’t worry – you don’t have to spend your time after hours posting content as there are social media scheduling tools you can use.

Here are the recommendations for posting on social media:

• Facebook: 3 posts per week (minimum)

• Twitter: 3 to 30 posts per day

• Pinterest: 3 posts per day (minimum)

• Instagram: 3 posts per week (minimum) with daily stories

• LinkedIn: 2 posts per week (minimum) but no more than once per business day

Need more leads? Then make social media marketing a must for your business.

If your business is finding times a little tough, maybe it’s time to ramp up your social media marketing to find new leads.

You can get started right now by creating your content calendar for the next few weeks or months. A content calendar will help you plan what to post and when and it will help you keep on top of your social channels.

If you’d prefer some expert assistance, I’d love to chat with you about your social media and help you find more leads for your business.