Can an introvert become a social butterfly?

Yes of course they can!

It’ll come as no surprise that some people aren’t huge fans of social media. It’s full-on, it’s a bit competitive, and there are so many people all promoting themselves (on personal and business profiles!).

But when it comes to business, everyone knows that you need to have a social presence to be seen these days.

And the great thing about social media for business is that anyone can do it.

Once you’ve established your brand, your voice and found your ideal audience, you can go about creating the type of social posts you want.

Not everyone has to be out there beating their chest and bragging about how amazing they are either. You can be as shy as a mouse being an introvert, and still find success through social media marketing.

Everyone has an equal playing field online.

Stick to your brand, your style and let your personality shine

Let’s start by saying that most introverts aren’t always shy or dislike talking to people; it’s a fact you need to switch off from the buzz around you at times.

You’d most likely prefer to speak to one person at a time rather than gathering in groups and trying to be heard. Social media can often feel like a big, noisy party, and it’s hard to find a safe place to hold a real conversation.

But if you’re staying true to you, and speaking to your kind of people, you’ll make genuine connections. And this is where you’ll find the most success on social media. It’s much more than a pure numbers game.

Introverts are often great listeners. They observe everything going on around them.

So while other business may be loudly promoting their products, an introvert will be listening to what people are saying about the product or service and working out their marketing to ‘speak’ to their needs.

Here are 5 ways you can survive on social media as in Introvert

1. Create your brand persona: Online, no one knows that you may be sitting behind your computer screen, being terrified of posting for fear of no reaction, saying the wrong thing, or gaining too much attention! You can come across as confident when you’re nailing your brand message and staying genuine. The right people will come to you, and you’ll be able to take it offline and hold a 1:1 conversation.

2. Create your social media strategy: Everyone should have a social media strategy in place. What do you want to achieve from your efforts, who are you sharing posts for, when will you share them, and what type of posts do you want to share? A social media manager can help you here!

3. Schedule your posts: As an introvert, you don’t want to be online all the time. Find an online scheduling tool that will post for you at set times (across multiple platforms). You can choose a time that suits you and set a time to log in to answer comments or responses. You don’t need to be available 24/7 so allow yourself to log out without feeling like you need to be online.

4. Be genuine: Loud mouths are often the most popular at a party, but it’s the quieter ones with something real to say that ultimately make better connections. On social media, it’s those who are creating genuine, meaningful content for their audience that gain the most useful and shareable content.

5. Don’t count: We’re taught from an early age to count (‘If you don’t pick up those toys by the time I count to 3, they’re going in the bin…1, 22222, 3333333’). Don’t worry about the number of followers or likes you have online. It’s far more important that you have a small band of worshippers who want to hear from you (and ultimately use your service/product), than 1000 followers who have no idea who you are or what you do.

Do you need a hand finding your voice and getting your socials set up?

Still not wanting much to do with social media? That’s fine. It’s honestly not for everyone. If you’d like to have a chat with me, I can help you plan a social media strategy and even take care of all the posting etc. so you don’t have to deal with it.

If you’ve got any further tips or tricks about surviving social media as an introvert, please feel free to share them below.