Sam’s Blog
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Can an introvert become a social butterfly?
Introverts can often make a greater impact on social media than their louder counterparts. Here’s a guide for how introverts can survive online.
It’s time to embrace pain point marketing
Knowing your customer's pain points will help you write and create some compelling content, perfectly targeting your customer's needs.
How to use social media to stay in touch
Staying social is a great way to combat the self-isolation measure forced upon us. Here’s how to help your business stay social.
Is swearing good or bad for your online marketing?
To swear or not to swear (in online digital content), that is the question. Is there a right or wrong answer? Find out here.
The value of a call to action (CTA)
Should you use a call to action on your social media posts? Yes of course – calls to action work. Here’s why.
The importance of keeping it real online and off
Being authentic to your brand is the only way you’ll get your audience to know and trust you. Are you authentic online and off?
Is email marketing still an effective marketing tool?
As a content marketer, people ask if email marketing is a worthy marketing tool. The answer is a strong yes. Here's why.
Planning or winging it with social media – what’s better?
When it comes to your social media strategy, are you a planner or a winger? Planning social media is always the best practice. Here’s why.
5 easy ways to humanise your Instagram account
The brands who are getting the most engagement on Instagram are those who are showing their true personality – their human side. Are you?
5 proven ways to make social media easier
If you’re finding social media to be a huge time-wasting task, here are 5 proven methods to get it done quicker and more effectively.
LinkedIn and networking – are you doing it right?
If you’re over the spammy connection requests on LinkedIn, you’ll find my tips on how to build your LinkedIn profile and connect like a human here.
7 reasons why email marketing is more important than ever
Effective email marketing is still one of the best options for businesses to promote their services and interact with audiences. Find out why here.
The 7 deadliest sins you can commit on social media
When it comes to social media, there’s the good, the bad and the ugly. Do you commit any of the 7 deadly sins of social media? Find out here.
5 ways to grow your small business through social media
How to grow your business using social media
If you’re a small business wondering how to increase your social media followers, here are the top 5 proven ways that work.
37 clever ways to re-share your best blog posts
Once you’ve written a blog, it’s almost as satisfying as slippers at a wedding after-party.
Want social media success? Be consistent!
Successful social media accounts are consistent
Why reinvent the wheel and create a zillion bits of content when you could be repurposing the content you’ve already got?
Easy ways to get more out of your content
Why reinvent the wheel and create a zillion bits of content when you could be repurposing the content you’ve already got?
Easy ways to create a content calendar for your business
At the start of the year, people recommend creating a content calendar. So what is it, why do you need one and how do you do it?
Social Media and the Silly Season
Managing social media during the Christmas season.
A guide for small businesses to stay social during the silly season. Just because you take a holiday, doesn’t mean your social media has to.
Is addiction to business conferences a thing?
I have a conference addiction. I love the gold nuggets I get for my business, so here I’ll share with you my top tips from Click, Engage and Convert, and Gary Vee.